MSC Industrial Supply Co. Segment Marketing Program Specialist (Davidson, NC or Melville, NY location) in Davidson, North Carolina
Build a better career with MSC.
Serving customer and community starts with the very best people doing their very best work. That is precisely what we have at MSC Industrial Supply Co., a leading North American distributor of metalworking and maintenance, repair, and operations (MRO) products and services.
Requisition ID : 741
Employment Type : Full Time
Job Category : Marketing
Work Location : Davidson, NC (CSC)
State or Province : North Carolina (US-NC)
Potential Work Location : United States : New York : Melville || United States : North Carolina : Davidson
BRIEF POSITION SUMMARY:
The Specialist, Segment Marketing contributes to and supports driving customer lifetime value for an assigned segment by improving customer engagement and retention. They assist in the development and execution of strategic plans for the segment. Responsibilities also include strategic project coordination and execution with cross-functional partners.
DUTIES and RESPONSIBILITIES:
Segment Insight & Plan Development:
Supports the segment team in gathering, organizing, evaluating and reporting customer insights to support the segment’s plan
Assists in identifying and analyzing market and competitive trends, industry drivers (including key verticals) that impact assigned segment(s).
Participates in cross-functional planning meetings in support of segment’s go-to-market plan and contributes to the plan’s development
Supports the execution of segment marketing and communication plans cross-functionally with Marketing Centers of Excellence; this includes the development of business briefs and plans, segment marketing & communication calendars, goals and evaluations/reporting.
Supports the execution of segment targeted sales enablement tools and collateral with Marketing Centers of Excellence and Sales Effectiveness teams; this includes all forms of segment specific content such as sell sheets, sales flyers, white papers, website, social media, case studies, presentations, ROI calculators, trade journal articles.
Assists in the development of unique value propositions that align to segment customer needs.
Supports the development of an integrated cross-functional approach that is focused on improving the segment(s) end to end customer experience with MSC.
Contributes to the development of sound working relationships with Sales and Product partners to ensure ongoing strategic alignment.
Plays a supporting role in providing awareness and education across MSC on assigned segment insights and plans.
Manages, protects and builds the MSC brand by ensuring consistency in communications and adherence to brand standards including voice, identity and tone.
Drives the MSC Culture in the department and throughout the company to ensure unity of purpose and fulfillment of MSCs mission.
Participates in special projects and performs additional duties as required.
EDUCATION and EXPERIENCE:
Bachelor’s degree in Marketing, Business or the equivalent experience is required.
Integrated marketing experience with digital marketing or sales enablement experience preferred.
Experience coordinating cross-functional teams to execute go-to market sales and marketing plans that impact sales growth preferred.
Strong analytical skills are required.
Excellent interpersonal and communication skills, both verbal and written are required.
Excellent time management and organizational skills required.
Results driven, highly motivated individual who can coordinate cross-functionally to desired results required.
- A valid driver’s license and the ability to travel up to 10% of the time are required.
People. Collaboration. Insight. That’s how you build something that works.
Built on a foundation of trust, MSC works side by side with our customers to help them drive business results. With more than one million product offerings and 75+ years of experience across industries, MSC strives to help our customers achieve greater productivity, profitability, and growth through inventory management and other innovative supply chain solutions.
As one of America’s Best Large Employers (named in 2017 by Forbes magazine), we care about our associates and have programs in place to help our 6,000+ team members achieve their potential. When you join our team, you will receive rewards and recognition for your contributions, training and professional development opportunities, as well as a variety of benefits to support you and your family's health, well-being, and financial future.
If you are inspired to learn, take risks, and succeed as a team, you can build a better career at MSC.
Equal Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity.